How to win social media like Navy Federal Credit Union

first_imgCredit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years.In terms of goals, brand awareness and customer sentiment are the primary focus of social media for credit unions (35%). Interestingly, many credit unions are viewing their ROI from social media, not in terms of revenue, but engagement. So when asked if they are reaching their goals, 75% responded positively. Measuring engagement is a good start, but as strategies mature, credit unions will also find opportunities to grow and track social media use to product sales. Navy Federal Credit Union (NFCU) provides a good example of how credit unions can win both brand awareness and ROI using social media.Navy Federal Credit Union – A Case StudyIn January 2012, NFCU increased their Facebook likes from 22,000 to a staggering 770,000 one year later. Their average daily reach increased from 4,692 to 896,782. These results were so phenomenal, Facebook used them for a case study. But first, a bit of background on NFCU. They are the largest credit union in the world, with $50 billion in assets, and 4 million members of the US Department of Defense military and civilian personnel and their families. Their goal when they began using Facebook was to increase brand awareness and membership. continue reading » 35SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Celebrate Haitian Heritage Month In South Florida

first_imgMay is all about celebrating Haiti across the US and South Florida. There are a number of activities you can participate in during this Haitian Heritage Month.Here is a list of events in South Florida::May 1-31stLakou Lakay art exhibit at North Miami Public Library, 835 NE 132nd St., North Miami. Hours: 9:30 a.m. to 8 p.m. Monday to Thursday; 9:30 a.m– 5p.m. Friday and Saturday; Closed Sundays. Free.May 10thHaitian Heritage Day Celebration, 6 to 8 p.m., Little Haiti Cultural Complex, 212 NE 59th Terr.May 11thScreening of “Kafou,” a dark-comedy with English subtitles directed by Haitian filmmaker Bruno Mourral, 7 p.m. at the Overtown Performing Arts Center, 1074 NW 3rd Ave, Miami, FL 33136. $5 for Overtown residents and $13 for general admission.Black Lounge Film Series Screening of “Liberty in a Soup” 4-5:30 p.m. at Culmer Overtown Braqnch Library, 350 NW 13th St. Free. RSVP here. SPICE IT UP! Miami Haitian Heritage Month Celebration “Real Men Cook” 7 p.m. Caribbean Marketplace, 5925 NE Second Ave., Miami. Cost $50. RSVP at 305-492-7868 or EventBrite.Performance: Jamilah Sabur “Beneath the rivers, there are no borders,” 8 p.m. Little Haiti Cultural Center, 212 NE 59th Terr.May 12thTap Tap Unveiling, 10 a.m. to 6 p.m., Caribbean Marketplace, 5925 NE Second Ave., MiamiMay 13thJoël and Mushy Widmaier in concert, 6 to 9 p.m., Amaturo Theater at Broward Performing Arts Center, 201 SW 5th Ave., Fort Lauderdale. Tickets $23.58 – 35.00, available at Ticketmaster or Broward Center.May 16thPre-Compas Fest Unplugged, 7 p.m., Little Haiti Cultural Complex, 212 NE 59th Terr. Cost $20. Call 855-736-7420 or EventBrite.May 17thA Conversation With…Diaspora Speaks, Caribbean Marketplace, 5925 NE Second Ave., Miami. FreeHaitian Compas Festival Kickoff Party featuring NuLook, Sweet Micky, T-Vice, Cafe Iguana, 8358 Pines Blvd, Pembroke Pines. Doors open 10 p.m. $40. For more information call 305 945-8814.May 18thSounds of Little Haiti – Haitian Flag Day edition — featuring former Haiti President Michel Martelly, aka “Sweet Micky” 6 p. m. Little Haiti Cultural Complex, 212 NE 59th Terr., MiamiYouth art competition: Forever 1804, presented by Kultural Kontractors, 5 to 6:30 p.m. Little Haiti Cultural Complex visual arts building, 212 NE 59th Terr., Miami.Afrikin 2018| art, culture and fashion, 6 to 11:45 p.m., 144O Biscayne Blvd., Miami.Haitian Compas Festival All Black Affair featuring Nulook, Djakout  #1, Harmonik, KAI, and Mikaben, Cafe Iguana, 8358 Pines Blvd, Pembroke Pines. Doors open 10 p.m. $40. For more information call 305 945-8814.May 20thHaitian Compas Festival All White Affair After Party featuring Kreyola, Vayb, Djakout #1, Cafe Iguana, 8358 Pines Blvd, Pembroke Pines. Doors open 10 p.m. $40. For more information call 305 945-8814May 21stHaitian Compas Festival Official After Party featuring Roody Roodboy, 5Lan, Harmonik, Kai, DJ TonyMix, Cafe Iguana, 8358 Pines Blvd, Pembroke Pines. Doors open 10 p.m. Pembroke Pines $40May 25thPoetic Lakay, 7 to 11 p.m., Caribbean Marketplace, 5925 NE Second Ave., Miami.Best Nation Ayiti, 9 a.m. to noon. Little Haiti Cultural Complex, 212 NE 59th Terr., Miami.May 26thAnniversary of the official naming of Little Haiti and Caribbean Market Day, 10 a.m. to 6 p.m., Caribbean Marketplace and Little Haiti Cultural Complex, 5925 NE Second Ave. Miami.May 28thThe Haitian Compas Festival sponsors a Mass in memory of departed Haitian musicians at 11 a.m. at Notre Dame d’Haiti Catholic Church, 110 NE 62nd St. Miami.May 30thLittle Haiti Senior Day, 5 p.m. to 7 p.m., Little Haiti Cultural Complex, 212 NE 59th Terr.May 31stLakou Lakay: In My Own Backyard – Mother’s Day edition. 11 a.m.- 3 p.m. Free. Bayfront Park, 301 N. Biscayne Blvd.Haitian History Bee finale, 10 a.m. to 1 p.m. Stephen P. Clark, 111 NW First St., Miami.last_img read more

Invest in South Africa

first_imgSouth Africa is a country alive with possibility – see some of the many advantages our country offers the international investor. Click arrow to play video.last_img

Organic research highlighted at event

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The Ohio State University’s Organic Food and Farming Education and Research (OFFER) program will hold a free public field day featuring new findings and projects related to certified organic research.The event is from 2 to 6 p.m. Sept. 8 starting at the Ohio Agricultural Research and Development Center’s West Badger farm in northeast Ohio.The tour will then proceed to additional organic research plots located at OARDC’s Fry Farm and Horticulture Unit 1, which together represent more than 75 acres of certified organic research land.OFFER and OARDC are both part of Ohio State’s College of Food, Agricultural, and Environmental Sciences.The field day will highlight various aspects of agronomic, specialty and cover crops. A featured topic will be soil management using the soil balancing philosophy, an idea described by William Albrecht in The Albrecht Papers which says that ideal soils contain 60 to 75% calcium, 10 to 20% magnesium and 2 to 5% potassium on their exchange sites, leaving them “balanced,” said Doug Doohan, acting director of the OFFER program.“Proponents of Albrecht’s approach believe that a balanced soil provides an optimum growing environment for crops while suppressing weeds and other pests, but others are skeptical,” Doohan said.OFFER scientists aren’t looking to give a thumbs up or thumbs down to the soil-balancing philosophy, Doohan said.“Instead, they’re wanting to learn more about it through research, which they’re doing at OARDC and on working organic farms,” he said.OFFER scientists are also learning through extensive interactions with growers and others familiar with the philosophy, Doohan said.“We are fortunate to have the support of the U.S. Department of Agriculture organic program, the Ohio Ecological Food and Farm Association, other grower groups, individual growers, and an advisory committee,” Doohan said. “That support allows us to develop a more common, research-based understanding of soil balancing.”OFFER’s experiments on soil balancing include agronomic and specialty crops, he said.Other topics at the field day will include:* The results of corn, oat and clover variety trials.* Field trials on weed control and organic fertility inputs.* Interseeding various cover crop mixtures.Topics of special interest to organic vegetable producers will be reduced tillage, grafting, season extension and microbial inoculants.Matt Kleinhenz, a vegetable researcher and specialist based at OARDC, said the Wooster location shares similar geology, vegetation, climate, soils, land use and other variables with more than five other states.“This is one reason why OARDC is an excellent site for multiple types of research related to organic production,” he said. “People are another reason.“The commitment to advancing our agriculture, including organic, for everyone’s benefit is strong in Ohio and at Ohio State.”Others agree.The Santa Cruz, California-based Organic Farming Research Foundation recently ranked the OFFER program among the leaders nationally based on the foundation’s eight-point scoring system including organic research, Extension, and education activity and capacity.“Ohio State is in many ways a leader in organic research in the central U.S.,” Doohan said. “One aspect of the OFFER program that has really contributed to Ohio State researchers’ success has been the close relationship with organic farmers in the state and their contributions of knowledge, observations about what works and does not, and innovative ideas.“Ohio State has been very successful in getting research dollars to address grower needs because of the very active participation of farmers and their organizations.”The field day begins at OARDC’s West Badger Farm, 1501 Apple Creek Road, between Wooster and Apple Creek in Wayne County. From U.S. 250, go north 1.8 miles on Apple Creek Road. From U.S. 30, go south 1.1 miles on Apple Creek Road. Participants will car pool to the other organic farms.For more information, contact OFFER’s Kathy Bielek at 330-202-3528 or [email protected]last_img read more

Boston Startup School Graduates To Institute With New York Expansion

first_imgdan rowinski “Our vision is to change professional education by coupling curriculum to industry needs rather than research. Because we’re decentralizing the curriculum creation and delivery, we’re not bound by traditional educational infrastructure. This allows us to operate at a much lower cost, and remain agile alongside the changing needs of high-growth technology startups,” O’Hearn said. Admission to Startup Institute is more akin to a job interview than to applying to college. Startup Institute looks for personality, drive, coach-ability, expectations and previous work experience when deciding who to admit. Some students have not even attended college. The goal is to create graduates that have both the hard (technical) skills to work in a startup while also having the soft (emotional) skills to survive in the chaotic world that is startup life. “Traditional education helps someone learn to think and loosely define a path they may want to pursue,” O’Hearn said. “Another huge challenge with traditional education preparing people for the workforce is around the curriculum and what’s actually taught. The current infrastructure around curriculum and accreditation largely prohibits the teaching of topics and technology that are being used in industry at that very moment.” How OKR’s Completely Transformed Our Culture Related Posts A new school designed to teach people the necessary skills to work within the chaos that are startups is coming to New York. The Startup Institute is an eight-week program for people that want to gain the necessary skills to work in a startup and find a job. Taught by volunteers from the local tech community, Startup Institute has four tracks for students looking for the necessary acumen to work at a startup – web development, product and design, marketing and sales/business development. The Startup Institute started as a branch of startup incubator TechStars in Boston. Known as the Boston Startup School, the company is now rebranding itself as the Startup Institute and expanding its first class to New York City starting in June. The school was grown out of the need of many local startups looking to scale and hire employees, but were not sure where to look.“We’re trying to change professional education by coupling it directly to industry,” said Aaron O’Hearn, CEO of Startup Institute, in an interview with ReadWrite. “Right now, education doesn’t prepare people to be great employees for small companies.”Growing Out Of TechStarsBoston Startup School started, more or less, as a feeder program for employees to TechStars companies in Boston. Other local startups partnered with the school and would pay recruiting fees to Startup School (about 6% to 9% of the employee’s starting salary) if and when it hired students. The program was initially free for students and completely immersive – 9 a.m. to 5 p.m. – five days a week.Startup Institute CEO Aaron O’Hearn The program proved to be a strong success. About 94% of graduates from the first two Startup School classes accepted job offers from startups. O’Hearn and company figured they were on to something and decided to turn the school into an actual company, decouple it from TechStars and expand the footprint. The Startup Institute was born. “While the company was born from TechStars in Boston, the transition was actually what I imagine to be pretty typical. I transitioned from being an employee of TechStars to the CEO of Startup Institute and started playing that role full-time,” O’Hearn said.Tuition is no longer free. The eight-week program will run students $3,750 but there are various ways around that. If students pay up front, they can receive a discount on the overall amount. Or they can defer payment over three years. If a student goes to one of Startup Institute’s partner companies, the school will completely reimburse tuition. High Growth CompaniesStartup Institute is targeting students that want to work in high growth companies. Typically that means companies that have accepted at least some venture funding and are looking to aggressively hire.  What Nobody Teaches You About Getting Your Star… China and America want the AI Prize Title: Who … Tags:#StartUp 101 How to Get Started in China and Have Successlast_img read more

Preparations in full swing for ‘Kisan Hunkar Rally’ in Jaipur