Subway opens 40,000th store

first_imgSubway has opened its 40,000th store at an AppleGreen petrol station in Ipswich, Suffolk.Launching in 1965 and soon to celebrate its 48th year in business, the brand has opened 1,761 new locations around the world since the start of 2013.Fred DeLuca, president and co-founder, said: “This is certainly a testament to the dedication and hard work of the entire Subway team, who I often refer to as The Greatest Team in Franchising History.“I am proud to be part of a team that provides thousands of jobs for people in our stores, field offices, headquarters, and partner offices around the world.”There are more than 9,000 non-traditional Subway locations worldwide, and around 4,500 of them are in petrol stations and forecourts. Of these non-traditional locations, there are nearly 600 in Europe, with around 300 open or in development in the UK and Ireland.The UK and Ireland is the brand’s third-largest market, behind the US and Canada, with more than 1,600 locations. In all, there are 14,000 international locations in 102 countries outside the US.In addition to celebrating this recent milestone, the European team just opened their 4,000th location in a railway station in Bucharest, Romania. In total the brand’s franchisees employ about 40,000 people in the communities in which they serve throughout Europe, with around 16,700 people employed in over 1,600 stores in the UK and Ireland.According to Subway area development manager for the UK and Ireland Trevor Haynes, it is the “low start-up costs, flexibility, and simple footprint that makes a Subway franchise so appealing to entrepreneurs who look to our brand as a way to reach their goal of owning and operating their own business. That is what makes this work. We are thrilled to have this milestone opening in our market.”Marc Kreder, regional director for Europe, said: “The level of growth we’ve experienced in Europe is a fantastic achievement and reflects the strong entrepreneurial spirit of the Subway franchisees.”last_img read more

Circus.be – The importance of correct brand alignment

first_img Belgian Pro League live betting streaming deal for Stats Perform August 21, 2020 Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera.One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, Circus counts a significant presence amongst cycling circles, including that of Dutch cyclist Mathieu Van Der Poel.What appeals about what could be considered a relatively niche offering? And what factors are addressed when contemplating who or what to align your brand alongside? Thomas Dusart, Director of Marketing at Ardent, helped to shed some light on this and more.SBC: How did the sponsorship of Mathieu Van Der Poel come about? And how is it representative of the circus.be brand?Thomas Dusart: We started cyclocross sponsoring in 2017 with ERA-Circus team which was owned by the same managers than the formal team of Mathieu (Beobank-Corendon). As Beobank wanted to leave CX and that Corendon and Circus wanted to increase their presence in CX as well, we took the opportunity, this year, to become the second naming sponsor of Mathieu and his team (Corendon-Circus). As cyclist fan and ex-competitor, I was also totally convinced that Mathieu would be one of the next cycling phenomenons, and I did not want to miss this unique chance for our brand.SBC: Could you tell us a little about what in particular appeals when discussing sports sponsorship opportunities? TD: They are 3 main factors regarding sponsoring:Brand visibility and brand outfit position. For cyclocross, shoulders are the best spots while back of the short is the best one for cycling.Activation: In the past, this factor was not considered as important but it changed a lot in the last few years because of social media. In partnership with a sponsored team, we create exclusive branded content (behind the scenes, funny competitions, etc) that we ask to publish on team and athlete social media, in order to increase the audience for our brand.Hospitality: We use events such as the Tour de France, football and cyclocross competitions to invite our partners, clients, colleagues, etc…  in VIP accommodations.SBC: Sponsorship with sports and sports stars are far from a new phenomenon, but why was it chosen to align this brand with what us a relatively niche offering?TD: The Circus Brand is very famous in the French speaking community of Belgium (Wallonia and huge part of Brussels) but less in the Flemish speaking community (Flanders). Even if cyclocross is indeed a niche sport on international level, it is one of the favourite sport in Flanders with very large TV audiences (about 1,000,000 viewers for best competitions) and huge brand exposure thanks to the exceptional results of Mathieu.SBC: Do any plans exist to extend sponsorship deals across either this sport or any other? Are there any sports that you don’t currently have a brand presence that would appeal? TD: In addition of Corendon-Circus, we are shirt sponsor of two first division football teams (Standard de Liège & Waasland-Beveren), short sponsor of a pro-continental cycling team (Wanty Groupe-Gobert) which just finished its second Tour de France.As we are internationally extending the use of Circus brand, we could consider extending our cycling sponsoring to a first naming sponsoring, which delivers huge brand awareness on an international level. Share Submit Belgium BAGO adopts EGBA code of conduct on advertising  May 18, 2020 EU research agency demands urgent action on loot box consumer safeguards July 29, 2020 Share Related Articles StumbleUponlast_img read more

Yet again, Messi and Ronaldo thriving when it matters most

first_imgLights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Steam emission over Taal’s main crater ‘steady’ for past 24 hours Phivolcs records 2 ‘discrete weak ash explosions’ at Taal Volcano View comments No slaughter? Sea turtle trapped in net freed in Legazpi City MOST READ Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award UK plans Brexit celebrations but warns businesses may suffer Real Madrid’s Cristiano Ronaldo heads the ball to score his side’s first goal passing PSG goalkeeper Alphonse Areola during the Champions League round of sixteen second leg soccer match between Paris St. Germain and Real Madrid at the Parc des Princes stadium in Paris, France, Tuesday, March 6, 2018. (AP Photo/Christophe Ena)MADRID — One is keeping Barcelona in contention for a treble, and the other is putting Real Madrid in position to clinch a third straight Champions League title.Of course, it’s Lionel Messi and Cristiano Ronaldo — and it’s not the least bit surprising that they are stepping up at just the right time for their teams.ADVERTISEMENT Don’t miss out on the latest news and information. Sports Related Videospowered by AdSparcRead Next GALLERY: Barangay Ginebra back as PBA Governors’ Cup kings Messi has scored 32 goals in 41 matches for Spanish-league leader Barcelona this season, while Ronaldo has 31 from 33 for two-time defending Champions League champion Madrid.Ronaldo has been the more lethal one in recent weeks, scoring 11 goals in his last six matches as the league title slips away but the Champions League becomes all the more important. Three of his latest goals came in the 5-2 aggregate win over Paris Saint-Germain in the last 16 of the Champions League.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSTim Cone, Ginebra set their sights on elusive All-Filipino crownSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkScoring goals in Europe’s most prestigious club competition is nothing new, however. Ronaldo is the all-time leading scorer in the tournament with 117.FC Barcelona’s Lionel Messi kicks the ball to score during the Spanish La Liga soccer match between FC Barcelona and Atletico Madrid at the Camp Nou stadium in Barcelona, Spain, Sunday, March 4, 2018. (AP Photo/Manu Fernandez)Messi has been pretty impressive, too. The Argentina forward has scored five goals in his last five matches, including the lone strike in the 1-1 draw against Chelsea in the first leg of the last 16 in the Champions League. The second leg is Wednesday at the Camp Nou in Barcelona. Jiro Manio arrested for stabbing man in Marikina Phivolcs records 2 ‘discrete weak ash explosions’ at Taal Volcano “There is no player like Messi in the world,” said Barcelona coach Ernesto Valverde, perhaps even understating the value of a guy who has helped the club win eight league titles and four Champions League titles in his 14 years with the team.Barcelona leads the Spanish league and is still alive in the Copa del Rey. Madrid, however, trails the leaders by 15 points in the league and has already been eliminated from the cup competition.That leaves the Champions League as the main head-to-head competition for the two players who have split the last 10 FIFA player of the year awards.ADVERTISEMENT It’s too early to present Duterte’s ‘legacy’ – Lacson LATEST STORIESlast_img read more