Inside Marketing: Let’s get digital

first_img continue reading » As I prepared to immerse myself in a digital marketing certification program a few months ago, I came across this statement on the university’s website: “Digital marketing is really a misnomer—there is no marketing today that is not digital.” This sentence could not ring any truer. I embraced this sentiment about three years prior when I set out to reposition my skills and experience for job opportunities in a new market and soon realized that what I knew about marketing was considered “traditional marketing.” Marketing, like so many other disciplines, has been flipped on its head in the digital era.With the real-time distribution of information today and consumers’ ability to get information on the go with the tap of a screen, making digital marketing a key part of your overall business strategy is no longer an option, but a requirement. For credit unions and other financial institutions, this reality has changed the buyer’s journey. Your members are making financial decisions based on information online, and they expect to be able to complete transactions that once required an in-branch visit on their mobile device at their convenience. According to a recent article on Think With Google titled “When People Are Ready to Invest, Digital Is Their First Stop,”“People are turning to digital very early in the research process. Many people are using it as a tool for learning which products and services are available. In fact, over half of online investors don’t even have a brand in mind when they start looking. That drives a rigorous online search process, with 86% of potential investors spending more than an hour researching online.”   Is your credit union engaging your members and potential members digitally? Are you visible when and where they’re doing their digital research? If the answer is no, why not? Digital marketing is a win-win; it’s not just important in building brand awareness and engaging with your current and potential members, but it’s also important in guiding your business decisions and achieving future goals. Yes, “traditional marketing” (print placements, TV/radio advertising, billboards, etc.) still has its place, especially for community-based institutions like credit unions, but there are many reasons why digital marketing deserves to play a vital role in your overall marketing strategy. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

NBA summer league 2019: Who’s hot and who’s not

first_imgHowever, the Cavaliers haven’t gotten much from him in the 27 minutes he has averaged through three games.The 6-10 forward is averaging 5.7 points and 5.7 rebounds but is only shooting 26% from the field. That’s a big drop off for a player who was the first option in college and hovered around 50% shooting. Mavericks will ‘certainly’ load manage Kristaps Porzingis, Mark Cuban says Russell Westbrook trade rumors: Heat, Thunder ‘in a stalemate’ about deal for star The NBA summer league is winding down, as the preliminary round of games ends Thursday.Only the top eight seeds will advance to a single-elimination tournament set to begin July 13, so quite a few prospects will have to wait until the preseason begins in October to return to the court.center_img Some players have surpassed expectations in July while others have not. Success in the summer league doesn’t necessarily translate to the regular season, but let’s take a look at who’s hot and who’s not so far.HotTyler Herro, Miami HeatHerro’s criticism ahead of the 2019 NBA draft was based on his poor defense and lack of efficiency, despite his reputation as a sharpshooter. The summer league has allowed him to showcase that he has more to offer than shooting, though. Related News The 6-5 guard initiated the Heat’s offense early and often and helped lead the team to a 3-1 record in the preliminary round. He showcased his playmaking ability out of pick-and-roll sets and has averaged 19.8 points, 4.5 rebounds, 4.3 assists and 1.5 steals so far.Herro probably isn’t close to being a primary option for the Heat, especially since Miami already has Goran Dragic, Jimmy Butler and Justise Winslow on board. But Herro’s versatility is a good sign.Lonnie Walker IV, San Antonio SpursWalker had his rookie season derailed by a meniscus tear, but he appears like he’s poised to have a great sophomore campaign.The 6-5 guard entered Thursday tied for first in the summer league in points per game (30.0) and he’s been ridiculously efficient. Walker shot 58% from the field in his two appearances.His team went 2-2, so it’s not likely he’ll play again in the tournament.The Spurs will have some serious battles in their 2019-20 backcourt, as Walker will compete with the likes of Dejounte Murray, Derrick White and DeMar DeRozan for time after playing in just 17 regular season games last season.Chris Boucher, Toronto RaptorsThe Raptors have found yet another diamond in the rough.Boucher, 26, has played in 29 regular season games and is routinely dominating the summer league by averaging 22.7 points and 10.7 rebounds per contest. Toronto has the NBA’s reigning Most Improved Player in Pascal Siakam, and Boucher could be up next. The 6-10 big man is fresh off a season in which he was crowned MVP and Defensive Player of the Year of the G-League, playing for Toronto 905. He won his second straight NBA title with the Raptors in 2018-19, as he played for the Warriors in 2017-18.The departure of Kawhi Leonard could clear space for him to break into Toronto’s rotation.NotRJ Barrett, New York KnicksNew York was initially favored to win the summer league championship, but went an underwhelming 1-3.Barrett, the No. 3 overall pick in the 2019 NBA Draft, averaged 14.0 points and 8.8 rebounds but shot 30% from the field with genuine rotation players around him.The Knicks could be in a lot of trouble if his shooting struggles linger.Nassir Little, Portland Trail BlazersMany felt Portland got a steal when it selected Little with the No. 25 pick in 2019 but he definitely has some work to do.The 6-7 wing has tallied 22 minutes per contest through three games. He’s averaging 4.3 points and 4.3 rebounds while shooting 33% from the field. Little has shown flashes of his athleticism and is still figuring out how to fit in offensively.Dean Wade, Cleveland CavaliersWade went undrafted after four years at Kansas State, so there weren’t lofty expectations for him.last_img read more

Wellington Police Notes: Wednesday, July 22, 2015

first_imgWellington Police Notes for Wednesday, July 22, 2015:•12:10 p.m. Jeffrey T. Willis, 44, Wellington was issued a notice to appear for dog at large, no dog license and no collar/tags on dog.•1:34 p.m. Officers investigated criminal damage to property and criminal threat in the 1400 block W. 8th, Wellington by a known suspect.•5:46 p.m. Charise A. Kester, 28, Wichita, was issued a notice to appear for speeding 39 mph in a 30 mph zone.•6:20 p.m. Officers investigated a theft of a bicycle in the 600 block N. Olive, Wellington.•7:49 p.m. Officers investigated a theft of a bicycle in the 300 block E. 12th, Wellington.•9:48 p.m. Officers took a report of suspicious activity in the 1900 block E. Lincoln, Wellington.last_img read more

Preacher’s wife convicted of voluntary manslaughter

first_imgSELMER, Tenn. – A preacher’s wife who claimed her husband abused her was convicted of voluntary manslaughter Thursday for killing him with a shotgun she said fired accidentally as she aimed at him. Mary Winkler showed no emotion as the verdict was read. Prosecutors had sought a first-degree murder conviction, but the jury settled on the lesser charge after deliberating for eight hours. She faces three to six years in prison but would be eligible for parole after serving about one-third of the sentence. If Winkler, 33, had been convicted of first- or second-degree murder, she would have gone to prison for at least 12 years and maybe for the rest of her life. Her lawyers said Mary Winkler’s testimony was decisive. “They had to hear it from Mary; there was no other source,” defense attorney Steve Farese said. Winkler told jurors in powerful testimony Wednesday that her husband, Matthew, abused her physically and sexually, but she said she did not pull the trigger and the shotgun went off accidentally as she pointed it at him. The prosecution said it was ludicrous to suggest the shooting was an accident. Assistant District Attorney General Walt Freeland said bank managers were closing in on a check-kiting scheme that Mary Winkler wanted to conceal from her husband. Matthew Winkler, a 31-year-old preacher at the Fourth Street Church of Christ, was found in the church parsonage shot in his back in March 2006. One day later, his wife was arrested on the Alabama coast, driving the family minivan with their three young daughters. Matthew Winkler’s father, who is also a preacher, thanked the jury and thanked God for being “our rock and our shield” during the trial.last_img read more

UK pay TV operator Sky has started to trial Watch

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The international arm of Turner has bought into Bi

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