Inside Marketing: Let’s get digital

first_img continue reading » As I prepared to immerse myself in a digital marketing certification program a few months ago, I came across this statement on the university’s website: “Digital marketing is really a misnomer—there is no marketing today that is not digital.” This sentence could not ring any truer. I embraced this sentiment about three years prior when I set out to reposition my skills and experience for job opportunities in a new market and soon realized that what I knew about marketing was considered “traditional marketing.” Marketing, like so many other disciplines, has been flipped on its head in the digital era.With the real-time distribution of information today and consumers’ ability to get information on the go with the tap of a screen, making digital marketing a key part of your overall business strategy is no longer an option, but a requirement. For credit unions and other financial institutions, this reality has changed the buyer’s journey. Your members are making financial decisions based on information online, and they expect to be able to complete transactions that once required an in-branch visit on their mobile device at their convenience. According to a recent article on Think With Google titled “When People Are Ready to Invest, Digital Is Their First Stop,”“People are turning to digital very early in the research process. Many people are using it as a tool for learning which products and services are available. In fact, over half of online investors don’t even have a brand in mind when they start looking. That drives a rigorous online search process, with 86% of potential investors spending more than an hour researching online.”   Is your credit union engaging your members and potential members digitally? Are you visible when and where they’re doing their digital research? If the answer is no, why not? Digital marketing is a win-win; it’s not just important in building brand awareness and engaging with your current and potential members, but it’s also important in guiding your business decisions and achieving future goals. Yes, “traditional marketing” (print placements, TV/radio advertising, billboards, etc.) still has its place, especially for community-based institutions like credit unions, but there are many reasons why digital marketing deserves to play a vital role in your overall marketing strategy. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

A New Model for Relationships.

first_imgLifestyleRelationships A New Model for Relationships. by: – June 14, 2011 Share Share 37 Views   no discussions Tweetcenter_img Sharing is caring! Share by GALTime.comNewsweek magazine published an article called “The Princess and the Terminator,” an article about older couples divorcing and starting over based on the Shriver/Schwarzenegger divorce.The author, Susan Cheever, states, “Once apon a time, men and women in their 50’s and 60’s didn’t have serious marital problems– this was primarily because they were dead.” The average life span in America has increased by 30 years in the last century.  Those additional thirty years have made long term relationships a little more complicated.  It’s easy to put up with annoying behaviors if you know you’ve only got a little time left with your partner.  Twenty or thirty more years is a whole different story.The other issue is that many people are much more active well into their later years.  Old age really is a mindset, and more people are setting their minds to age gracefully.  Data presented in the New England Journal of Medicine recently reported that many people are remaining sexually active well into their 70’s and 80’s.  The more active a person is, the more likely they are to desire a full and happy life.  They’re unlikely to be willing to put up with a miserable relationship, but few of them have the knowledge or desire to fix the relationship they’re in.  They assume that the problem lies with their partner, so they divorce.Granted, there are lots of relationships for whom divorce is an excellent option.  People change as they age, and they often change and grow in different directions.  We can acknowledge that and part compassionately, moving on to someone who suits us better now.  Unfortunately, that’s not a common model of divorce.  More often, because we don’t have many role models of couples who divorce amicably, we create a reason to end the relationship.  The most common reason is infidelity.One of the six reasons I cited here for why people divorce is that they secretly want to end their relationship and they don’t know how.  So they cheat, and either get caught or admit it.  That’s what Schwarzenegger did- he admitted to having an affair. What if we embraced a new model for relationships?  What if we could honor each relationship we have for its good points, learn from the parts that didn’t work, and move on gracefully when it’s time?  We’d save a lot of money in legal fees, for one thing.  If nobody’s the bad guy in the break up, we wouldn’t have to fight long, drawn out legal battles over property and children.Not only would we save a lot of money, but we’d also save the psyches of the millions of children caught in the crossfire of divorce.  Children thrive under conditions where they have one present, loving adult in their lives.  They don’t have to be in an intact family to be happy; they just need to know they are loved.  In an amicable divorce, they wouldn’t feel the guilt, fear and uncertainty they do in bitter breakups.Here’s what the new model could look like.Open and honest communication forms the foundation of each relationship.  Each person is encouraged and empowered to speak their truth in each moment.  Nobody’s wrong; each person is entitled to their unique experience.Each person is responsible for their own happiness.Couples come together for personal growth, not out of need disguised as love.  If and when their growth draws them apart, they honor each other and move on.This is a model of empowered, authentic and conscious relationships.  It’s not common yet, but I believe it’s the wave of the future.  I intend to ride that wave, how about you?last_img read more

Kiwanis Club provides dictionaries for third-graders at Posen Elementary

first_imgAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisPosen — Posen third-graders had some special guests this morning that brought tools for the young students to advance their academic careers.Members of the Kiwanis Club of Alpena distributed dictionaries to the children to take with them for the rest of their lives. The Kiwanis Club has been doing this gesture for over a decade, getting custom made dictionaries for third grade students. Every third-grader in Alpena County is given one of these important books.“Not every child knew when we said a word how to start and do that, so by finding the words in there, I think you can learn a whole bunch of things from actually doing versus just googling it or talking to Siri,” said Kiwanis Club Member Andrea Hepburn.The representatives talked a little bit about Kiwanis Club and what the service organization does. They also got the chance to look up words and talk about how a dictionary works. Beth Pelkey is a former Posen teacher. She enjoys handing out the dictionaries and giving kids this vital tool on their quest for more knowledge.“They really seemed thankful to have them and they’re excited to get them, and that’s just a joy,” said Beth Pelkey. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThis Tags: alpena county, Dictionaries, kiwanis club, Kiwanis Club of Alpena, Knowledge, Posen, Posen Elementary, Third-GradersContinue ReadingPrevious Field Trip Friday – Hiking at Duck ParkNext Veteran receives monetary boost thanks to local bandlast_img read more